OVIYA
The atelier in the void
Every product, a work of art

The studio that already knows the shoot.

Upload your piece. Oviya reads every thread, casts the model, sets the light, and shoots it. No prompts. No photographer. No set.

Enter the Studio See the rangeStart with 250 free credits.
100%
Product fidelity
6
Step atelier
0
Prompts
Oviya editorial
Reading garment
zari · silk weave
Casting
Apparel  ·  Fine Jewellery  ·  Accessories  ·  Editorial  ·  On-model  ·  Campaign film  ·  Apparel  ·  Fine Jewellery  ·  Accessories  ·  Editorial  ·  On-model  ·  Campaign film  ·  
Trained on the world's ateliers

Oviya learned from hundreds of thousands of shoots and portfolios, the work of thousands of designers across every fashion capital. It does not guess at fashion. It understands it.

The intelligence

Hundreds of thousands of shoots and portfolios, read closely. Not a guess at fashion, an understanding of it.

The range

Global luxury and a modern, cosmopolitan India. Elite houses through to the smallest independent label.

The fidelity

The product you send is the product on the model. Down to the thread. Or your credits back.

The range

An archive without walls

Editorial
Editorial
Editorial
Editorial
Editorial
Editorial
Editorial
Editorial
Editorial
Editorial
Editorial
Editorial
The product you sent
EMBROIDERYZARISTITCHSURFACE
Fidelity

It sees what the camera sees.

The embroidery. The zari. The stitch, the surface, the weight of the cloth. Oviya reads the details that make your product yours, and it keeps every one of them. The piece you upload is the piece you get back.

Teal chikankari kurta, generated
Teal chikankari kurta, originalOriginal
Generated
The control

Direct the whole shoot.

Choose the light. Choose the location. Set the angle, the lens, the crop. Cast a model who personifies your brand. Put several pieces in one frame. Hold one look across a whole collection. All of it, with zero prompting.

Editorial
Editorial01 / EDITORIAL
Campaign
Campaign02 / CAMPAIGN
Festive
Festive03 / OCCASION
Quiet Luxury
Quiet Luxury04 / STUDIO
Street
Street05 / LIFESTYLE
It reads what you send

A real atelier process

The atelier
Idle
1
Reading the garment
Fabric, seams, hardware, print. Logged.
2
Preserving fabric and drape
Weight and fall, kept honest.
3
Casting the model
The face the piece deserves.
4
Setting the light
Studio light, sculpted.
5
Composing the frame
The crop that makes it editorial.
6
Final retouch
Clean, never plastic.
The frame is yours
Same product. Now editorial.
Fidelity
guarantee

The exact product. Or your credits back.

Fidelity is the promise. If Oviya does not return your product as it is, the shoot is on us.

The studio

A studio you actually enjoy.

Intuitive, fast, and a little addictive. The hard part was making something this powerful feel this simple.

Upload
01Upload

Your real piece. It becomes the anchor.

Direct
02Direct

Cast, set the light, pick a look. Or just describe it.

Shoot
03Shoot

A premium editorial that keeps every thread.

Without borders

From one room, to every market in the world.

One studio for a label in Jaipur, a maison in Paris and a boutique in Lagos. The same craft, every culture, every skin tone, every look.

Built with veterans from the fashion and photography industry.

Editorial taste, reference-locked fidelity. A studio team, in software.

Credits

Buy credits, shoot freely

Credits are prepaid value: one credit is one rupee. Every account starts with 250 free. Launch pricing, locked in for early houses.

Starter

For a first collection.

500/ 600 credits
About 6 hero stillsor 15 draft stillsor 2 short videos
  • Every editorial style and control
  • Reusable models
  • Video and Replace
  • Commercial usage rights
  • Email support
Start free, then buy
Most chosen

Studio

For a working label.

2500/ 2,750 credits
About 28 hero stillsor 69 draft stillsor 9 short videos
  • Everything in Starter
  • Priority rendering
  • Multi-product shoots
  • More value per credit
Start free, then buy

Maison

For a full catalogue.

5000/ 6,000 credits
About 60 hero stillsor 150 draft stillsor 21 short videos
  • Everything in Studio
  • Highest volume
  • Best value per credit
  • Concierge onboarding
Start free, then buy
Get 1,000 free credits

Live checkout is arriving. For now, the packs are arranged by hand, write to us and we set you up same day.

Questions, answered

Will it keep my exact print, colour and embroidery?

Yes. Oviya is reference-locked: your uploaded product is the anchor for every shoot, and a fidelity check compares the result to your original before delivery. We enhance and place your piece, we never reinvent it. If it drifts, you are not charged.

Do I own the images? Can I use them commercially?

The shoots you create are yours, for your catalogue, ads, marketplaces and social. You confirm you hold the rights to the product photos you upload.

What sizes and formats do I get?

Clean, high-resolution files in the aspect you choose: portrait, square, story and landscape, sized for marketplaces and social. Downloads are the full file, not a watermarked preview.

How fast is it?

A still is typically ready in well under a minute. A directed multi-frame shoot or a video takes a little longer. You can keep working while it renders.

How do credits work?

Credits are prepaid value: one credit is one rupee. A draft still costs a little, a hero still more, a video more again. Every signup starts with free credits to try real shoots before you spend, and buying a bundle adds bonus credits.

What can it not do yet?

We preserve products we can see; we do not fabricate facet-level detail that is not in your photo, and we are honest when a request is outside our latitude. Video is in beta.

Is my data private?

Your uploads and shoots are private to your account, served over short-lived signed links, with EXIF stripped on upload. We do not sell your data.

Can I keep the same model across my whole catalogue?

Yes. Cast a model once, or upload your own, and reuse the exact face and body across every product.

How do you handle AI disclosure?

Every image is created with AI and carries content provenance embedded in the file, and you can turn on a visible label at download. Indian rules require prominent disclosure of AI generated imagery when it is published, so we make both the provenance data and the visible label easy to keep on.

The last frame

Your next campaign is one upload away.

Cannot see the frame you are imagining? Write to us at support@oviyastudio.com. We read every line, and we answer like humans who care about the work.

Oviya Studio. The studio that already knows the shoot.